Email List Management Services
Click Here to view our Client Newsletters
Generating Sales Through Marketing, Product Access, and Incentives:
E-mail, Guest recognition, and Guest appreciation via gift cards can all be very effective in marketing to your guests when used in a customized approach based on your knowledge of their patterns.
Offering convenient access to your product increases customer loyalty by giving the guest what he wants, in the way he wants it and when he wants it.
The increased satisfaction encourages repeat business with virtually no marketing dollars spent.
Examples of this could be takeout, delivery or other customized methods such as 24-hour hotlines or easily navigated websites.
Offering incentives to your most repeat and highest spending guests encourages their allegiance and consequently, their word of mouth recommendations.
Again, a virtually cost-free marketing strategy. Conversely, lack of customer retention and a poor reputation can cost a company thousands of dollars to attract replacement customers.
The Foundation of Future Growth:
Customer retention and satisfaction are vital to a company's success. Establishing systems to let the consumer voice concerns thereby making them feel unique and
appreciated are crucial to maintaining momentum towards future growth. In addition, exceeding their expectations of a particular service, product, or experience guarantees
their satisfaction and, essentially, includes them in the marketing plan for future growth through their repeat business and word of mouth exposure.
An organized, rapid response feedback system that assumes ongoing conversations ensures customer satisfaction and thus future sales. This is in opposition to the more traditional, closed loop, single-issue conversation in which a problem is solved and the case is closed. Each interaction with a customer can be used as an opportunity to increase loyalty - whether initiated by positive or negative actions on the part of the company. Those discussions with the best customers get the most attention, but everyone gets heard. Similar to guest comment cards, the meat of those conversations generates a data base for future dialogues within the company. This is where innovation begins and testing occurs. A commitment to regular research that is statistically rigorous and 'guest-centric', where guest preferences and complaints are measured and treasured, is crucial to ensuring client retention and generating future customers. Establishing a quality-assurance system in which the guests' expectations are exceeded instead of simply met is paramount.
|
|
