Rss Feeds
What is RSS?
RSS stands for Really Simple Syndication. RSS is a new way for companies to publish their information and keep customers
updated when new information is available. Companies that are set up to use RSS will send out their information via an RSS news feed.
The news feed is updated whenever new content is published to the site. You can tell companies that offer an RSS news feed by the RSS
button on their web site.
On the end user side of the process, customers will have to initially install an RSS news reader onto their
computer, which they can download for free. Once the news reader is installed, as they visit web sites, they can click the RSS button
on the site to subscribe and add the site to their reader. They will then receive an alert each time there is an update to one of their selected sites.
Why does HotelTravelCheck offer RSS?
HotelTravelCheck offers RSS on our site as well as a service to our customers. HTC offers an RSS feed on our press releases
and on our newsletters. This service allows our clients to easily circulate information to a wide number of people. RSS is a powerful
marketing technique as it gets your message to visitors who have chosen to subscribe to your site. In our experience, we have also
found that search engines put a lot of emphasis on fresh content, and the RSS feed is constantly generating new content that is picked
up by the search engines, which therefore will increase your ranking.
Why do you need it for your hotel?
Adding RSS to your site will provide a more cost effective way to distribute your news, press releases, newsletters, and announcements.
You can automatically notify customers of special offers, events and promotions, all of which is customized to your customers according
to their unique and personalized needs and criteria.
How do you use the RSS button?
1. Right click the orange RSS button.
2. Choose "Copy Shortcut".
3. Paste the url of the feed into your RSS Reader's "Add Feed" option.
4. Enjoy your instant updates!
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